Company mission
Founded by Guy Mercier, MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.
Customer data is omnipresent
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Data from Geolocation mapping and where customers come from
- Data from the telephone call register (incoming, outgoing) of customer service
- Chronological data of inventories (SKU / SKU) and movements of store customers
- Data, traces of our daily newspaper compiled from social media
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
In fact, what data should we prioritize?
What types of analyzes are useful and profitable in the short and medium term?
How much does it all cost?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — April 2020 vs April 2019
Bulletin Board (RSS) : Articles for the Dadas of Data
The Joe Rogan Experience
#1538 - Douglas Murray Writer, journalist, and political commentator Douglas Murray is the author of The Madness of Crowds: Gender, Race and Identity, now … 2020-09-17 17:00
#1537 - Lex Fridman Scientist Lex Fridman researches human-centered artificial intelligence and autonomous vehicles at MIT, and studies Brazilian Jiu-Jitsu in his spare time. … 2020-09-16 19:00
#1536 - Edward Snowden Former CIA contractor turned whistleblower Edward Snowden shocked the world when he revealed the misdeeds of the US intelligence community … 2020-09-15 17:00
#1535 - Tim Kennedy Special Forces operator and retired UFC fighter Tim Kennedy is the founder of Sheepdog Response, a training program aimed at … 2020-09-11 19:00
#1534 - Ron White Ron White is a stand up comedian and actor, best known as a charter member of the Blue Collar Comedy … 2020-09-09 19:00
#1533 - Adam Curry Adam Curry is a podcaster, announcer, internet entrepreneur and media personality, known for his stint as VJ on MTV and … 2020-09-08 20:00
#1532 - Mike Tyson Mike Tyson is the former undisputed heavyweight boxing champion of the world. Check out his new podcast called “Hotboxin’ with … 2020-09-04 19:00
#1531 - Miley Cyrus Miley Cyrus is a singer-songwriter, actress, and record producer. 2020-09-02 17:00
#1530 - Duncan Trussell Duncan Trussell is a stand-up comedian, and host of his own podcast “The Duncan Trussell Family Hour”. His new show … 2020-09-01 00:00
#1529 - Whitney Cummings & Annie Lederman Whitney Cummings is a stand up comedian, actress, writer, and producer. Check out her new podcast “Good For You” on … 2020-08-21 19:00
#1528 - Nikki Glaser Nikki Glaser is an American stand-up comedian, podcast host, and television host. Look for her podcast "You Up with Nikki … 2020-08-20 19:00
#1527 - David Blaine David Blaine is an illusionist, endurance artist, and extreme performer. He is best known for his high-profile feats of endurance … 2020-08-18 19:00
Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
- 66 % use analytics to make key marketing decisions
- 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Analytic Marketing: Significant Gaps Between Customer Needs and the agency offer? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our main area of expertise relates to enrichment and database modelling, transactional data, data compiled from different customer contact points, social media.
We use a range of powerful models and tools that allowto quickly and inexpensively analyze commercial databases (Python, R, SAS).
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Design of custom WEB applications to capture, enrich and analyze real-time customer data at touch points (Django, JQuery, AJAX, REACT, REST framework, CSS, etc.)
- Company training
MMBD also offers services to point and select the best candidates for rental lists :
- Retail stores
- Philanthropic industry
- Magazines and newspapers
- Financial sectors, insurance, banking, credit cards, etc.
... Lear to Make your data talk