Customer data is the most important source of information that a business has!

This very rich information is often dormant ... are you using your customer data to its full potential?


On line purchase (demo)

Customer interaction experience (demo)

API Quizz & NYSE

Company mission

Founded by Guy Mercier,

Photo Guy Mercier

MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.

Customer data is omnipresent

  • Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
  • Data from Geolocation mapping and where customers come from
  • Data from the telephone call register (incoming, outgoing) of customer service
  • Chronological data of inventories (SKU) and movements of store customers
  • Data, traces of our daily newspaper compiled from social media
  • Visitor data on your WEB site IP geolocation and domain name
  • Data from your direct marketing campaigns, mailings and flyers, etc.

In fact, what data should we prioritize?

What types of analyzes are useful and profitable in the short and medium term?

How much does it all cost?

Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...

Call us: 514 992-2574

Trend: Change in sales by industry (%)


Industry sample, Seasonally adjusted data — August 2020 vs August 2019

Source : Statistics Canada

Bulletin Board (RSS) : Articles for the Dadas of Data

Featured Blog Posts - Data Science …

DSC Thursday News, 26 Nov 2020 DSC Thursday News, 26 Nov 2020… 2020-11-26 04:41

The most common mistake people make in mid-career transition to AI AI will impact many jobs and COVID has only accelerated this trend Based on my teaching at the University of … 2020-11-23 21:46

External Change Drivers that will Impact Work and Professions In my previous post, What’s Driving the Future of Work and Professions?, I mentioned PESTLE as a helpful framework for … 2020-11-23 15:00

Artificial Intelligence- The Technology Growth Driver for Banking Services Across industries and enterprises, AI has been the key growth driver, and this is mainly due to the services offered … 2020-11-24 12:30

Data Science Central Weekly Digest, 23 Nov 2020 Data Science Central Weekly Digest, 23 Nov… 2020-11-24 04:41

Introducing an All-purpose, Robust, Fast, Simple Non-linear Regression The model-free, data-driven technique discussed here is so basic that it can easily be implemented in Excel, and we actually … 2020-11-24 03:00

How Can Your Organization Manage AI Model Biases? I’ve been reading the interesting and soul-searching (from a data scientist perspective) book from Cathy O’Neil titled “Weapons of Math … 2020-11-22 20:20

Elements of a Viable Machine Learning Algorithm Being an expert at developing and understanding ML, or Machine Learning algorithms, takes time and a lot of hard work. … 2020-11-23 04:30

Time-Series Feature Extraction with Easy One Line of Python Code Introduction and Motivation It is becoming increasingly common for organizations to collect very large amounts of data over time, and … 2020-11-19 09:22

The State of the Art in Implementing Machine Learning for Mobile Apps Mobile applications based on machine learning are reshaping and affecting many aspects of our lives. Implementing machine learning on mobile … 2020-11-19 20:00

Intelligent Automation – Just Add AI to your RPA Summary: Let’s start by clarifying the difference between RPA (Robotic Process Automation) and IA (Intelligent Automation). Then we’ll show why … 2020-11-18 18:00

AI/ML Applications in Law and Compliance Summary: Some industries are a clear slam-dunk for AI/ML applications and some less so. The legal, regulatory, and compliance businesses … 2020-11-04 19:00

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... Lear to Make your data talk