Company mission
Founded in 2005 by Guy Mercier, MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.
Customer data is omnipresent
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Data from Geolocation mapping and where customers come from
- Data from the telephone call register (incoming, outgoing) of customer service
- Chronological data of inventories (SKU / SKU) and movements of store customers
- Data, traces of our daily newspaper compiled from social media
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
In fact, what data should we prioritize?
What types of analyzes are useful and profitable in the short and medium term?
How much does it all cost?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — November 2018 to November 2019
Bulletin Board (RSS) : Specialized Articles for Data Scientists
Technology : NPR
A Studio At Your Fingertips: 5 Apps Teachers Are Using To Make Student Podcasts We checked in with educators to see what tools their students are using to create entries for NPR's Student Podcast … 2020-02-21 11:03
Trump Administration Targets Your 'Warrant-Proof' Encrypted Messages Encryption is going mainstream, and some tech companies "throw away the key" so they can't decrypt messages even when police … 2020-02-21 10:00
The Pink Congo Scam Of Houseplant Influencer Instagram A bright pink houseplant called the pink congo philodendron is all the rage on Instagram, demanding high prices from buyers. … 2020-02-20 21:08
How Nevada Democrats Hope To Avoid Iowa's Tech Errors Reporters were given a preview of a mock caucus with the actual worksheet and posters that will be in use … 2020-02-19 16:27
Warrant-Proof Encrypted Messages Targeted By Trump Administration "End-to-end encryption" has gone mainstream, which means tech companies can't decrypt messages even when law enforcement has a warrant. The … 2020-02-18 10:08
Losing Sleep Over The Quest For A Perfect Night's Rest A boom in technology promising to improve sleep has an ironic side effect: orthosomnia. Thanks to sleep trackers, people get … 2020-02-18 10:08
Uber Whistleblower Takes On Silicon Valley, Armed With Stoic Philosophy In 2017, Susan Fowler published a blog post that revealed Uber's misogynistic corporate culture — and helped change the world. … 2020-02-18 05:01
Behind The Ransomware Attack On Palm Beach County Elections In 2016 The security of voting systems is a central focus this year, especially following reports like one out of Florida, where … 2020-02-17 21:18
Plans To Develop High-Tech 'Smart City' In Toronto Met With Resistance Sidewalk Labs is a sister company of Google, which is why some Toronto residents are worried about its plan to … 2020-02-16 13:00
U.S. Pressures Europe To Find Alternatives To Huawei Discussions at the Munich Security Conference have been somewhat overshadowed by the deepening divide between the U.S. and Europe over … 2020-02-15 22:17
The Amazon Dating App Is Fake, But The Fears Are Real Amazon Dating doesn't really exist — yet. But a mock-up of what Amazon Dating might look like fooled some this … 2020-02-14 21:21
Meme 2020 Creates Bloomberg Sponsored Internet Content NPR's Rachel Martin talks to New York Times technology reporter Taylor Lorenz about Michael Bloomberg presidential team's use of memes, … 2020-02-14 10:03
Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
- 66 % use analytics to make key marketing decisions
- 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Analytic Marketing: Significant Gaps Between Customer Needs and the agency offer? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our main area of expertise relates to enrichment and database modelling, transactional data, data compiled from different customer contact points, social media.
We use a range of powerful models and tools that allowto quickly and inexpensively analyze commercial databases (Python, R, SAS).
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Design of custom WEB applications to capture, enrich and analyze real-time customer data at touch points (Django, JQuery, AJAX, REACT, REST framework, CSS, etc.)
- Company training
MMBD also offers services to point and select the best candidates for rental lists :
- Retail stores
- Philanthropic industry
- Magazines and newspapers
- Financial sectors, insurance, banking, credit cards, etc.
... Lear to Make your data talk