The Analytic Marketing
is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
71 percent believe that
one of the biggest challenges is the use of data analytics which they have to face
66 % use analytics to make key marketing decisions
do not have the internal skills to take advantage of data
some of them do not use agencies for support relative to data analysis.
Marketing analytique : écarts importants entre les besoins du client et l’offre des agences ? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
know and understand your customers better
Better target your marketing efforts
Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our expertise is in the development of open source WEB applications, ensuring real-time data entry, management and analysis of companies data
WEB Application Development
Application for collecting feedback and level of customer satisfaction following the order delivery
Application for collecting data and evaluating the work of representatives in real time following their customers visit
Data management of health and safety equipment with dynamic tables of audit schedules
Migrating paper forms to an electronic format
Application to collect relevant information from customers in store or at events
Playful application, the taster game used to entertain customers and evaluate their amateur talent during wine and cheese tastings
Data analysis mandates
Exploratory Data Analysis (EDA); Data and Text Mining