Company mission
Founded in 2005 by Guy Mercier, MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.
Customer data is omnipresent
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Data from Geolocation mapping and where customers come from
- Data from the telephone call register (incoming, outgoing) of customer service
- Chronological data of inventories (SKU / SKU) and movements of store customers
- Data, traces of our daily newspaper compiled from social media
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
In fact, what data should we prioritize?
What types of analyzes are useful and profitable in the short and medium term?
How much does it all cost?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — December 2019 vs December 2018
Bulletin Board (RSS) : Specialized Articles for Data Scientists
Radio-Canada | Science - À la …
Un chercheur de l'UBC croit avoir trouvé un moyen de combattre le coronavirus Une équipe internationale dirigée par le Dr Josef Penninger croit avoir trouvé un moyen d'aider à bloquer l'infection du coronavirus, … 2020-04-03 17:26
Santé Canada met fin aux ventes d’un test de détection du coronavirus en 15 minutes Une compagnie winnipégoise, qui proposait des tests de détection sérologique du coronavirus avant l’approbation du gouvernement fédéral, a dû arrêter … 2020-04-03 15:22
Dépister la COVID-19 en 15 minutes grâce aux tests sérologiques La mise au point d'un test sérologique fiable permettrait d'accélérer le dépistage de la COVID-19. 2020-04-02 23:55
Une vitamine pour prolonger la vie des patients atteints d’un cancer du cerveau Une équipe de chercheurs de l’Université de Calgary a découvert que la niacine, ou vitamine B3, permettait au système immunitaire … 2020-04-02 22:24
Les jeunes, un facteur de propagation déterminant de la COVID-19? Des chercheurs affirment que les jeunes risquent, sans le savoir, d’accélérer la propagation de la COVID-19. 2020-04-01 14:46
Les jeunes fumeurs sont aussi à risque d'attraper la COVID-19 Plusieurs experts de la santé préviennent les fumeurs que leurs habitudes de consommation peuvent entraîner des risques plus grands de … 2020-03-30 16:44
Le coronavirus encore présent dans les selles de patients pourtant jugés guéris Des personnes qui ont développé la COVID-19, et dont les prélèvements par le nez étaient devenus négatifs, présentaient des traces … 2020-03-30 20:06
Santé Canada met en garde contre des produits miracles censés soigner la COVID-19 Des entreprises peu scrupuleuses vantent les mérites de différents produits naturels. 2020-03-30 22:42
Non, il n'y a pas de liens démontrés entre les groupes sanguins et la COVID-19 Groupes sanguins et nouveau coronavirus : pas de preuves scientifiques validées. 2020-03-30 13:34
Pourquoi la COVID-19 frappe-t-elle plus les hommes? Les données préliminaires montent clairement que la COVID-19 frappe et tue majoritairement les hommes. 2020-03-26 20:27
Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
- 66 % use analytics to make key marketing decisions
- 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Analytic Marketing: Significant Gaps Between Customer Needs and the agency offer? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our main area of expertise relates to enrichment and database modelling, transactional data, data compiled from different customer contact points, social media.
We use a range of powerful models and tools that allowto quickly and inexpensively analyze commercial databases (Python, R, SAS).
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Design of custom WEB applications to capture, enrich and analyze real-time customer data at touch points (Django, JQuery, AJAX, REACT, REST framework, CSS, etc.)
- Company training
MMBD also offers services to point and select the best candidates for rental lists :
- Retail stores
- Philanthropic industry
- Magazines and newspapers
- Financial sectors, insurance, banking, credit cards, etc.
... Lear to Make your data talk