Customer data is the most important source of information that a business has!

This very rich information is often dormant ... are you using your customer data to its full potential?


On line purchase (demo)

Customer interaction experience (demo)

Company mission

Founded by Guy Mercier,

Photo Guy Mercier

MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.

Customer data is omnipresent

  • Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
  • Data from Geolocation mapping and where customers come from
  • Data from the telephone call register (incoming, outgoing) of customer service
  • Chronological data of inventories (SKU) and movements of store customers
  • Data, traces of our daily newspaper compiled from social media
  • Visitor data on your WEB site IP geolocation and domain name
  • Data from your direct marketing campaigns, mailings and flyers, etc.

In fact, what data should we prioritize?

What types of analyzes are useful and profitable in the short and medium term?

How much does it all cost?

Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...

Call us: 514 992-2574

Trend: Change in sales by industry (%)


Industry sample, Seasonally adjusted data — April 2020 vs April 2019

Source : Statistics Canada

Bulletin Board (RSS) : Articles for the Dadas of Data

NYT > Technology

Forget Antitrust Laws. To Limit Tech, Some Say a New Regulator Is Needed. Even as the Justice Department sued Google, some antitrust experts wondered whether a different government response would be more effective. 2020-10-22 09:00

Top Investigator in Google Case Says There ‘Was Not a Rush’ to Sue Jeffrey A. Rosen, the deputy attorney general, said the Justice Department knew the company would use its many resources to … 2020-10-22 09:00

Thanks to Trump, Huawei’s Cool New Phones Might Be Limited Edition The battered Chinese giant won’t say how many of its new handsets it can produce. U.S. restrictions may have curtailed … 2020-10-22 13:35

Why the 5G Pushiness? Because $$$. Selling 5G capability is a huge opportunity for phone companies. Be careful. 2020-10-22 16:27

Trump Still Miles Ahead of Biden in Social Media Engagement President Trump is behind in many swing-state polls, but his social media accounts are attracting as much attention as ever. 2020-10-22 18:14

An Electric Car With Swedish Roots, and a Rebellious Streak The Polestar 2 inherits some classic Scandinavian design elements from its Volvo lineage, but aims to be a little more … 2020-10-22 10:00

Art Auctions Embrace a Future of Socially Distant Bidding New tools, born of necessity, may be part of a lasting change. 2020-10-22 09:00

Quibi, Short-Form Streaming Service, Quickly Shuts Down The company started by Jeffrey Katzenberg and Meg Whitman had a high-profile launch and megawatt Hollywood stars involved but failed … 2020-10-21 22:12

Misinformation in America Thrives in Two Languages False and misleading information is being spread widely in Spanish, researchers say. 2020-10-21 21:58

TikTok Cracks Down on QAnon and Hate Speech TikTok’s changes follow in the footsteps of its larger and more popular contemporaries. 2020-10-21 22:22

Big Tech’s Professional Opponents Strike at Google An unlikely collection of lawyers, activists, economists and academics is fueling the tech backlash, armed with funding from billionaire sponsors. 2020-10-22 13:22

Police Can Open Your Phone. It’s OK The police actually can unlock phones. And, no, it’s not the worst thing ever for cybersecurity. 2020-10-21 16:34

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