Company mission
Founded by Guy Mercier,
MMBD offers state-of-the-art expertise in the development of WEB applications providing the capture, management and analysis of business data in real time.
Customer data is omnipresent :
- Data of goods in circulation and inventories (SKU)
- Health and safety equipment and verification cycle data
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Human Resources Data from Hire to Retire
- Data from the telephone call register (incoming, outgoing) of customer service
- Customer Satisfaction Data and Representative Visits
- Data from Geolocation mapping and where customers come from
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
Initially this data... how to collect it, what tools should we utilize ?
What data should we prioritize?
Which application should we use in order to capture, manage and analyze our data ?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — June 2021 vs June 2020
Bulletin Board (RSS) : Articles for the Dadas of Data
Data Science Central
How Customer Data Integration Can Take Your Business to the Next Level Data integration is one of the most crucial resources within every business. But it’s certainly not a limited resource. As … 2022-08-12 20:19
AI: The Tool, Not the Movie “The development of full artificial intelligence (AI) could spell the end of the human race. It would take off on … 2022-08-12 19:20
How Technology Aims to Revolutionize Trucking If you look around your room, chances are that most of the things there travelled at some stage in a … 2022-08-12 07:51
What is Cloud Data Management? A Complete Guide IT infrastructure is becoming increasingly complicated to safeguard crucial business data better and work on advanced data Management applications. Companies … 2022-08-11 12:01
DSC Weekly 09 August 2022 – Decentralized Identifiers (DiDs) becomes a W3C Recommendation One of the challenges that decentralized finance (and the web in general) faces is the need to uniquely identify a … 2022-08-10 01:02
Benefits of Blockchain Technology for Businesses Implementation of blockchain technology in businesses establishes transparency, decentralizes processes, improves security, achieves scalability, and more. Read on to know … 2022-08-09 23:51
AI for Better Retail Management & Monitoring Retail has long relied on video annotation & labeling techniques and conventional analytics for data-driven decision-making. Data processing has been … 2022-08-09 23:47
SCM and Role of AI Introduction: Business organizations exist to make a profit out of their business. If there is no profit, then there is … 2022-08-09 23:04
WFH – Is the metaverse based on shared activity instead of shared space? Recently, Tim O Reilly posted his vision of the metaverse which resonates with me It’s not exactly an earth shattering … 2022-08-09 23:02
Data Economic Force Multiplier In complex systems, not all parts or components are of equal value. Some parts or components can have an oversized … 2022-08-09 22:58
Will AI Replace Doctors? Artificial intelligence (AI) has the potential to revolutionize any piece of work that can be operated via binary commands and … 2022-08-09 22:33
IoT is changing the Construction Industry Construction companies are increasingly adopting IoT technology to successfully address common workplace challenges and streamline operations to benefit from enhanced … 2022-08-09 21:49
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Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
-
66 % use analytics to make
key marketing decisions - 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Marketing analytique : écarts importants entre les besoins du client et l’offre des agences ? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our expertise is in the development of open source WEB applications, ensuring real-time data entry, management and analysis of companies data
WEB Application Development
- Application for collecting feedback and level of customer satisfaction following the order delivery
- Application for collecting data and evaluating the work of representatives in real time following their customers visit
- Data management of health and safety equipment with dynamic tables of audit schedules
- Migrating paper forms to an electronic format
- Application to collect relevant information from customers in store or at events
- Playful application, the taster game used to entertain customers and evaluate their amateur talent during wine and cheese tastings
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Company training
... Lear to Make your data talk