Company mission
Founded by Guy Mercier,
MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.
Customer data is omnipresent
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Data from Geolocation mapping and where customers come from
- Data from the telephone call register (incoming, outgoing) of customer service
- Chronological data of inventories (SKU) and movements of store customers
- Data, traces of our daily newspaper compiled from social media
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
In fact, what data should we prioritize?
What types of analyzes are useful and profitable in the short and medium term?
How much does it all cost?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — April 2020 vs April 2019
Bulletin Board (RSS) : Articles for the Dadas of Data
NYT > Technology
Forget Antitrust Laws. To Limit Tech, Some Say a New Regulator Is Needed. Even as the Justice Department sued Google, some antitrust experts wondered whether a different government response would be more effective. 2020-10-22 09:00
Top Investigator in Google Case Says There ‘Was Not a Rush’ to Sue Jeffrey A. Rosen, the deputy attorney general, said the Justice Department knew the company would use its many resources to … 2020-10-22 09:00
Thanks to Trump, Huawei’s Cool New Phones Might Be Limited Edition The battered Chinese giant won’t say how many of its new handsets it can produce. U.S. restrictions may have curtailed … 2020-10-22 13:35
Why the 5G Pushiness? Because $$$. Selling 5G capability is a huge opportunity for phone companies. Be careful. 2020-10-22 16:27
Trump Still Miles Ahead of Biden in Social Media Engagement President Trump is behind in many swing-state polls, but his social media accounts are attracting as much attention as ever. 2020-10-22 18:14
An Electric Car With Swedish Roots, and a Rebellious Streak The Polestar 2 inherits some classic Scandinavian design elements from its Volvo lineage, but aims to be a little more … 2020-10-22 10:00
Art Auctions Embrace a Future of Socially Distant Bidding New tools, born of necessity, may be part of a lasting change. 2020-10-22 09:00
Quibi, Short-Form Streaming Service, Quickly Shuts Down The company started by Jeffrey Katzenberg and Meg Whitman had a high-profile launch and megawatt Hollywood stars involved but failed … 2020-10-21 22:12
Misinformation in America Thrives in Two Languages False and misleading information is being spread widely in Spanish, researchers say. 2020-10-21 21:58
TikTok Cracks Down on QAnon and Hate Speech TikTok’s changes follow in the footsteps of its larger and more popular contemporaries. 2020-10-21 22:22
Big Tech’s Professional Opponents Strike at Google An unlikely collection of lawyers, activists, economists and academics is fueling the tech backlash, armed with funding from billionaire sponsors. 2020-10-22 13:22
Police Can Open Your Phone. It’s OK The police actually can unlock phones. And, no, it’s not the worst thing ever for cybersecurity. 2020-10-21 16:34
Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
- 66 % use analytics to make key marketing decisions
- 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Analytic Marketing: Significant Gaps Between Customer Needs and the agency offer? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our main area of expertise relates to enrichment and database modelling, transactional data, data compiled from different customer contact points, social media.
We use a range of powerful models and tools that allowto quickly and inexpensively analyze commercial databases (Python, R, SAS).
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Design of custom WEB applications to capture, enrich and analyze real-time customer data at touch points (Django, JQuery, AJAX, REACT, REST framework, CSS, etc.)
- Company training
MMBD also offers services to point and select the best candidates for rental lists :
- Retail stores
- Philanthropic industry
- Magazines and newspapers
- Financial sectors, insurance, banking, credit cards, etc.
... Lear to Make your data talk