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Customer data is the most important source of information that a business has!
This very rich information is often dormant ... are you using your customer data to its full potential?
Company mission
Founded by Guy Mercier,
MMBD offers state-of-the-art expertise in the development of WEB applications providing the capture, management and analysis of business data in real time.
Customer data is omnipresent :
- Data of goods in circulation and inventories (SKU)
- Health and safety equipment and verification cycle data
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Human Resources Data from Hire to Retire
- Data from the telephone call register (incoming, outgoing) of customer service
- Customer Satisfaction Data and Representative Visits
- Data from Geolocation mapping and where customers come from
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
Initially this data... how to collect it, what tools should we utilize ?
What data should we prioritize?
Which application should we use in order to capture, manage and analyze our data ?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — June 2021 vs June 2020
Bulletin Board (RSS) : Articles for the Dadas of Data
Simple is Better Than Complex
What You Should Know About The Django User Model The goal of this article is to discuss the caveats of the default Django user model implementation and also to … 2021-07-08 14:30
How to Start a Production-Ready Django Project In this tutorial I’m going to show you how I usually start and organize a new Django project nowadays. I’ve … 2021-06-27 03:00
How to Use Chart.js with Django Chart.js is a cool open source JavaScript library that helps you render HTML5 charts. It is responsive and counts with … 2020-01-19 15:00
How to Save Extra Data to a Django REST Framework Serializer In this tutorial you are going to learn how to pass extra data to your serializer, before saving it to … 2019-04-07 10:00
How to Use Date Picker with Django In this tutorial we are going to explore three date/datetime pickers options that you can easily use in a Django … 2019-01-03 16:35
How to Implement Grouped Model Choice Field The Django forms API have two field types to work with multiple options: ChoiceField and ModelChoiceField. Both use select input … 2019-01-02 09:51
How to Use JWT Authentication with Django REST Framework JWT stand for JSON Web Token and it is an authentication strategy used by client/server applications where the client is … 2018-12-19 10:00
Advanced Form Rendering with Django Crispy Forms [Django 2.1.3 / Python 3.6.5 / Bootstrap 4.1.3] In this tutorial we are going to explore some of the Django … 2018-11-28 19:07
How to Implement Token Authentication using Django REST Framework In this tutorial you are going to learn how to implement Token-based authentication using Django REST Framework (DRF). The token … 2018-11-22 21:16
Django Authentication Video Tutorial Updated at Nov 8, 2018: New video added to the series: How to integrate Django forms with Bootstrap 4. In … 2018-11-04 10:00
Secure network access requires username and password : Secure network access .
Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
-
66 % use analytics to make
key marketing decisions - 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Marketing analytique : écarts importants entre les besoins du client et l’offre des agences ? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our expertise is in the development of open source WEB applications, ensuring real-time data entry, management and analysis of companies data
WEB Application Development
- Application for collecting feedback and level of customer satisfaction following the order delivery
- Application for collecting data and evaluating the work of representatives in real time following their customers visit
- Data management of health and safety equipment with dynamic tables of audit schedules
- Migrating paper forms to an electronic format
- Application to collect relevant information from customers in store or at events
- Playful application, the taster game used to entertain customers and evaluate their amateur talent during wine and cheese tastings
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Company training
... Lear to Make your data talk