Company mission
Founded by Guy Mercier,
MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), including enrichment, modelling and data analysis transactional, data compiled from different contact points and customer interaction.
Customer data is omnipresent
- Invoices, transactions and data from contact points with the clientele ... the « touchpoints »
- Data from Geolocation mapping and where customers come from
- Data from the telephone call register (incoming, outgoing) of customer service
- Chronological data of inventories (SKU) and movements of store customers
- Data, traces of our daily newspaper compiled from social media
- Visitor data on your WEB site IP geolocation and domain name
- Data from your direct marketing campaigns, mailings and flyers, etc.
In fact, what data should we prioritize?
What types of analyzes are useful and profitable in the short and medium term?
How much does it all cost?
Faced with these unknowns, it is important to keep our bearings firmly anchored in our business reality ...
Trend: Change in sales by industry (%)
Industry sample, Seasonally adjusted data — March 2021 vs March 2020
Bulletin Board (RSS) : Articles for the Dadas of Data
Trading Economics
United States Imports of Automobiles & Parts (bci 616) Imports of Automobiles & Parts (bci 616) in the United States decreased to 28686 USD Million in July from 29261 … 2021-09-25 11:23
United States Imports of Consumption of Alloy Steel Products Imports of Alloy Steel Products in the United States decreased to 485572 USD THO in August from 534261 USD THO … 2021-09-25 11:23
United States Imports of Consumption of Carbon Steel Produc Imports of Carbon Steel Produc in the United States decreased to 2231113 USD THO in August from 2231194 USD THO … 2021-09-25 11:23
United States Imports For Consumption Of Stainless Steel Products Imports For Consumption Of Stainless Steel Products in the United States decreased to 319456 USD THO in August from 337726 … 2021-09-25 11:23
United States Imports of Consumption of Steel Products Imports of Steel Products in the United States decreased to 3036141 USD THO in August from 3103182 USD THO in … 2021-09-25 11:23
United States Existing Home Sales Prices Single Family Home Prices in the United States decreased to 356700 USD in August from 359900 USD in July of … 2021-09-25 10:17
United States Overnight Repo Rate United States Overnight Repo Rate was at 0.05 on Friday September 24. Repo Rate in the United States averaged 2.24 … 2021-09-25 10:16
United States - Credit Rating Standard & Poor's credit rating for the United States stands at AA+ with stable outlook. Moody's credit rating for the … 2021-09-25 10:15
United States Steel Production Steel Production in the United States remained unchanged at 7500 Thousand Tonnes in August from 7500 Thousand Tonnes in July … 2021-09-25 10:14
United States Households Debt To GDP Households Debt in the United States increased to 80 percent of GDP in the first quarter of 2021 from 79.50 … 2021-09-25 10:13
United States Foreign Exchange Reserves Foreign Exchange Reserves in the United States increased to 253217 USD Million in August from 140555 USD Million in July … 2021-09-25 10:05
United States Coronavirus COVID-19 Vaccination Total The number of COVID-19 vaccination doses administered in the United States rose to 387821704 as of Sep 25 2021. The … 2021-09-25 02:25
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Make your data talk
The Analytic Marketing is a term that encompasses a large number of processing techniques and analysis of customer information with primary objective to optimize the implementation and monitoring of marketing actions.
The digest of a study carried out by the firm Deloitte in collaboration with The Institute of Communication Agencies (ICA) to 300 Chief Marketing Officer (CMO) tells us :
- 71 percent believe that one of the biggest challenges is the use of data analytics which they have to face
- 66 % use analytics to make key marketing decisions
- 51 % do not have the internal skills to take advantage of data
- 44 % some of them do not use agencies for support relative to data analysis.
Source : Analytic Marketing: Significant Gaps Between Customer Needs and the agency offer? François Nadeau, Isarta.
You have in your hands a valuable dormant resource ... a little gold mine of information you can use to :
- know and understand your customers better
- Better target your marketing efforts
- Increase your clientele and your sales
We offer you a personalized approach where we take the time to listen to you, understand your needs and offer you solutions adapted to your reality.
Expertize and mandates
Our main area of expertise relates to enrichment and database modelling, transactional data, data compiled from different customer contact points, social media.
We use a range of powerful models and tools that allowto quickly and inexpensively analyze commercial databases (Python, R, SAS).
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Design of custom WEB applications to capture, enrich and analyze real-time customer data at touch points (Django, JQuery, AJAX, REACT, REST framework, CSS, etc.)
- Company training
MMBD also offers services to point and select the best candidates for rental lists :
- Retail stores
- Philanthropic industry
- Magazines and newspapers
- Financial sectors, insurance, banking, credit cards, etc.
... Lear to Make your data talk