Founded by Guy Mercier, MMBD offers cutting-edge expertise in analytical marketing (Python, R, SAS), i.e., enrichment, analysis and modelling transactional customer data, data compiled from different points of contact and interaction with the customer base.
Analytical Marketing Expertise
Mr. Mercier works in the field of marketing research and data modelling for over 25 years.
Holds a master's degree in economics and a bachelor's degree in industrial relations, Mr. Guy Mercier chaired the Quebec chapter of Professional Association in Marketing Research (APRM) from 1999 to 2000
Winner of the Marketing Personality 2004 competition of the Marketing Association from Montreal, category Advancement of Science Marketing, for the model development .
Mr. Mercier acted as a guest speaker for the numériQC Alliance, subject: How to identify potential markets and invited by the International Research Institute, subject: Marketing exploitation from your databases.
Digital Marketing and Customer Experience (CX)
An exceptional partner, Barry Ellison is recognized in the banking community for his innovative approach, Mr. Barry Ellison has developed over the recent years many marketing strategies combining both emerging technologies (digital / Web) and strategic information databases. These approaches have made it possible to optimize the various aspects of communications in integrated marketing campaigns.
Prior to his duties at the Marketing Department of the Bank of Development of Canada (BDC), Mr. Ellison worked at Loyalty One (AirMiles), as a specialist in marketing loyalty programs with a vast portfolio of Quebec companies including RONA, Jean Coutu and IGA.
He also worked in similar positions at National Bank,Desjardins, CIBC and as a consultant to Rapp Worldwide. Mr. Ellison holds a bachelor's and master's degree in arts, sociology option;also author of several articles and publications in newspapers Specialized.
Knowing how to listen ... means having the brains of others (Leonardo da Vinci)
Customer data comes from multiple sources, often compiled in unknown and rarely documented places. Where should we get started? What information is most useful? How identify them, combine them and enrich them? How to enhance and get the most out of relevant information, useful for both daily operations and to guide strategies and commercial tactics ?
Difficult to find the right answer if we don't formulate the right question.
Having said that, it's the client, it's you, your employees, the people with whom you work daily who have the elements required to identify and to formulate the right questions. Once this information in hand, we will offer a complete plan including: preferred objectives, methodology, analysis tools and deliverables.
Within the framework of diversified mandates, MMBD has woven over the years business ties to leading service companies that we allow us to better complement our commercial expertize.
For more than 20 years, Segma Recherche has offered research and surveys of many public and private organizations :
Opinion polls, market research, satisfaction assessment of clienteles, data collection and analysis in the context of evaluations of programs. Mr. Déziel works in the field of marketing researchfor over 30 years.
Paquin Recherche et Associés inc. has been a recognized retail research company since 2004, specialized in market potential and localization studies fornew business establishment projects. Our expertise will allow you to reduce the risks of your investment projects, thanks to our in-depth analysis of the market, and our experience in commerce. Our customers are chains of retail businesses as well as traders Independent.