Founded by Guy Mercier, MMBD provides state-of-the-art expertise in Web application development, data analytics, applied artificial intelligence and business process automation. Backed by several decades of experience in consulting, programming and data analysis, MMBD helps organizations design high-performance solutions focused on creating business value.
Guy Mercier
Web Development, Data Analytics and Artificial Intelligence Consultant
Python • Django • Django REST Framework • React • PostgreSQL
Data Analytics • Artificial Intelligence • Business Applications
Expertise analytique
M. Mercier works in the field of programming and modeling of data for more than 25 years.
Holds a master's degree in economics and a bachelor's degree in industrial relations, Mr. Guy Mercier chaired the Quebec chapter of Professional Association in Marketing Research (APRM) from 1999 to 2000
Winner of the Marketing Personality 2004 competition of the Marketing Association from Montreal, category Advancement of Science Marketing, for the model development
Mr. Mercier acted as a guest speaker for the numériQC Alliance, subject: How to identify potential markets and invited by the International Research Institute, subject: Marketing exploitation from your databases.
Knowing how to listen ... means having the brains of others (Leonardo da Vinci)
La donnĂ©e de la clientèle est de provenance multiple, bien souvent compilĂ©e dans des endroits mĂ©connus et rarement documentĂ©s. Par oĂą doit-on commence ? Quelles informations sont les plus utiles ?Comment les identifier, les combiner et les enrichir ? Comment les mettre en valeur et en tirer le maximum d'information pertinente, utile Ă la fois pour les opĂ©rations quotidiennes et pour orienter les stratĂ©gies et tactiques commerciales ?    Â
Difficult to find the right answer if we don't formulate the right question.
Having said that, it's the client, it's you, your employees, the people with whom you work daily who have the elements required to identify and to formulate the right questions. Once this information in hand, we will offer a complete plan including:Â preferred objectives, methodology, analysis tools and deliverables.Â
Acronym for Pointing Age and Language, the PAL model seeks to identify, profile and point out the best prospects from a computerized list.
This model identifies gender, language of use and age at the same timeby means of a list of individuals using only their first and last names! This model was developed from a compilation offirst names, gender, surnames, language used at home and date of birth.
Consumers differentiate according to their age and life cyclefamily (types and volumes of purchase); age is an important factor when it comes toto the consumption profile.
The very essence of direct marketing, a concept too often forgotten, rests on our ability to identify
The aim of the PAL is to identify and point out individuallyBest candidates among others for your direct marketing campaigns.Commonly called a list scoring, we select the bestprospects according to the targeted criteria as for sex, age and language of use at home.
To consult a sample of a list of first names where the age cohorts were modeled using data from the 2015 French census PAL sample.
Our expertise is in the development of open source WEB applications, ensuring real-time data entry, management and analysis of companies data
WEB Application Development
Data analysis mandates