About us
Founded by Guy Mercier, MMBD offers cutting-edge expertise in the development of WEB applications ensuring data entry, management and analysis of real-time business data
Expertise analytique
M. Mercier works in the field of programming and modeling of data for more than 25 years.
Holds a master's degree in economics and a bachelor's degree in industrial relations, Mr. Guy Mercier chaired the Quebec chapter of Professional Association in Marketing Research (APRM) from 1999 to 2000
Winner of the Marketing Personality 2004 competition of the Marketing Association from Montreal, category Advancement of Science Marketing, for the model development .
Mr. Mercier acted as a guest speaker for the numériQC Alliance, subject: How to identify potential markets and invited by the International Research Institute, subject: Marketing exploitation from your databases.
Knowing how to listen ... means having the brains of others (Leonardo da Vinci)
Customer data comes from multiple sources, often compiled in unknown and rarely documented places. Where should we get started? What information is most useful? How identify them, combine them and enrich them? How to enhance and get the most out of relevant information, useful for both daily operations and to guide strategies and commercial tactics ?
Difficult to find the right answer if we don't formulate the right question.
Having said that, it's the client, it's you, your employees, the people with whom you work daily who have the elements required to identify and to formulate the right questions. Once this information in hand, we will offer a complete plan including: preferred objectives, methodology, analysis tools and deliverables.
Partners
Within the framework of diversified mandates, MMBD has woven over the years business ties to leading service companies that we allow us to better complement our commercial expertize.
Télé M. Conseils inc. established by Fadi Sarnouk, is a consulting firm that specializes in telemarketing training, telemarketing project design, customer satisfaction surveys, as well as developing and implementing telemarketing projects.
Since 1990, we have been offering our services to the large and middle enterprises in « B2B » business development. We are members of the Direct Marketing and Customers Relations Association.
Paquin Recherche et Associés inc. has been a recognized retail research company since 2004, specialized in market potential and localization studies fornew business establishment projects. Our expertise will allow you to reduce the risks of your investment projects, thanks to our in-depth analysis of the market, and our experience in commerce. Our customers are chains of retail businesses as well as traders Independent.
Acronym for Pointing Age and Language, the PAL model seeks to identify, profile and point out the best prospects from a computerized list.
This model identifies gender, language of use and age at the same timeby means of a list of individuals using only their first and last names! This model was developed from a compilation offirst names, gender, surnames, language used at home and date of birth.
Consumers differentiate according to their age and life cyclefamily (types and volumes of purchase); age is an important factor when it comes toto the consumption profile.
The very essence of direct marketing, a concept too often forgotten, rests on our ability to identify
The aim of the PAL is to identify and point out individuallyBest candidates among others for your direct marketing campaigns.Commonly called a list scoring, we select the bestprospects according to the targeted criteria as for sex, age and language of use at home.
To consult a sample of a list of first names where the age cohorts were modeled using data from the 2015 French census PAL sample.
Expertize and mandates
Our expertise is in the development of open source WEB applications, ensuring real-time data entry, management and analysis of companies data
WEB Application Development
- Application for collecting feedback and level of customer satisfaction following the order delivery
- Application for collecting data and evaluating the work of representatives in real time following their customers visit
- Data management of health and safety equipment with dynamic tables of audit schedules
- Migrating paper forms to an electronic format
- Application to collect relevant information from customers in store or at events
- Playful application, the taster game used to entertain customers and evaluate their amateur talent during wine and cheese tastings
Data analysis mandates
- Exploratory Data Analysis (EDA); Data and Text Mining
- Enrichment and optimization of customer data
- Customer profiling (socio-demographic, behavioral, transactional,RFM / B2B vertical)
- Creation of metrics and key performance indicators (KPI)
- Geomatics and provenance analysis
- Multivariate analyzes and predictive modelling: appetite score, risk and customer attrition
- Customer segmentation analysis
- Shopping Basket Analysis: Market Basket Analysis (MBA)
- Customer Lifetime Value: Customer Lifetime Value (CLTV) and Customer Equity (CE)
- Company training