The Geocoding consists of identifying the geographical coordinates, the longitude and latitude associated with a postal address.
Geographic coordinates make it possible to locate each address on a digital map via a Geographic Information System (GIS). The Geocoding is one of the geolocation or georeferencing techniques.
Once geocoded, we can then perform several data treatments, calculate distances, travel times between the customer and his place purchasing, automated interventions at points of contact with the customers, prospects, individuals, companies, businesses, etc.
One of the important advantages of geocoding is that it enriches the base customer data. When using the latitude and longitude associated with the postal address, the quality of the match is largely greater than that obtained using postal code only. For example, in the case of a consumer, we can then infer his income, education, family profile, consumer spending with more precision, etc.
Reverse geocoding is the opposite operation of finding the address corresponding (or closest) to spatial coordinates. For more information, see : Wikipédia.
Using the formula Haversine, our calculations indicate that you are at km from Fiji and its white beaches, km from Granby Zoo (the little children's paradise), km of a glass of wine on a terrace in Paris, km from a Broadway show in New York, km of a Samba in Sao Paulo and km of great food in Rome!
However, it is with its km that turns out to be your nearby destination ...
Geocoding useful for analyzing distances, travel times and withgreater accuracy, identify the profile of your B2B customers and profilesocio-demographic for B2C customers!